The 50 off program gives an opportunity for merchants to provide gift certificates in exchange for television/radio and internet exposure, while offering viewers/listeners great deal!
A merchant gives you (the station) one hundred $50 gift certificates; a $5000 value. In exchange, the merchant will receive an advertising promotional package equal to or greater than that value. The advertising/promotional package could include 30, 15, 10 or 5 second commercials, morning show feature, internet exposure, live on-air mentions, on-air interview, email blast, etc. It is up to the station to create the value.
Every week the station will feature a merchant as the "Double Dollar Deal of the Week", or "Dining Deal of the Week". The advertising/promotional package will run, and on the "sale day", viewers/listeners will log onto your web site and purchase one of the $50 dollar gift certificates for only $25! Once the gift certificate is sold, we take it from there.
Through the 50 off program, stations are able to generate revenue from advertising categories that don't historically spend cash on advertising; such as restaurants, spas, golf courses, theme parks, etc. Turn their gift certificates into NTR for your station. For the merchant, it's a tremendous amount of exposure and increased traffic to their location(s).
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